You seem to be doing cool things, but only your friends and family know about them? That’s because you haven’t developed a communication strategy that shows the world your uniqueness. The result is lost customers and, worst of all, lost potential.
When your brand doesn’t have a voice that customers can emotionally connect with, they go to competitors. Yes, to those who can make them smile, cry, or at least be curious.
Have you invested money in advertising, but there is no result, like that advert about 100 ways to use a toothpick? Then it’s time to figure out who your audience is and develop a strategy that would turn views into actions.
It's like a plan for talking to your customers. It helps you understand what to say, when and how to say it, so that you are heard, remembered and, most importantly, chosen. Without a strategy, you're like a tourist without a map in a strange city — you can get to your goal, but it will take a long time and there may be losses.
If you think that your brand "doesn't say anything" to customers, or you invest in advertising and get little response, it's time to develop a strategy.
It will teach your brand how to speak in a way that is listened to. It will increase awareness, loyalty and conversion. That is, you will not only be present on social media, but you will shine there!
It usually takes two to three weeks (and that's not a joke), depending on the complexity of your business and goals. But the great result is worth it!
Market analysis, audience identification, selection of communication channels, creation of a content plan and, of course, matching of a brand voice that will capture hearts.
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